South African insurance company, Coface and enterprise development company, The Transformation Legacy, co-developed an enterprise development programme that has led to a 35% revenue growth rate for a small black-owned business called VVKBD financial services.

The four phased programme which focused on business diagnosis and assessment, personal development assessments, business mentorship and coaching as well as, business skills training and workshops, enabled financial service provider to develop entrepreneurial skills to grow their brokerage firm, gain access to business development support and tools that position the SME for growth.

“As an entrepreneur it becomes lonely and one tends to run out of ideas, with the support received from the programme through the workshops and mentorship, I have realised things that still need my attention. Things like succession planning, documenting certain processes in the business have been eye openers for me as I did not realize the importance of having these things in place in the business,” said Vusumuzi Marule, founder and CEO of VVKBD Financial Services.

VVKBD is an authorised financial service provider which was established in 2018. Their business offerings include long-term assurance and investment products on risk benefits, estate planning, retirement planning and entrepreneurial investments. Similarly, through their short-term solutions, they offer a bouquet of assurance services on household contents, business, home, commercial and motor plans.

According to Marule, since joining the programme, he has seen significant progress in the performance of the business. The business was able to attract 123 new clients, revive old clients and create jobs for three people.

“Before joining the programme, one of the major challenges we were experiencing was marketing training and materials, getting motivated staff members that I can retain and managing finances and cashflow.”

Using the grant funding received from Coface, the SME has embarked on a rebranding exercise which will enable them to roll-out marketing campaigns and print marketing material as part of the growth market strategy. In addition, all training interventions which were designed and facilitated by The Transformation Legacy, improved the organisations staff engagement, recruitment and selection processes, financial management processes and financial governance as well as, helped shift Marule’s focus from an operational to a strategic role.

Small and medium-sized enterprises (SMEs) play a crucial role in driving economic growth and development in many countries around the world. They are the backbone of many economies and significantly contribute towards creating jobs, driving innovation and entrepreneurship. In many cases, SMEs are the force behind the development of new products and services that can transform industries and improve people's lives.

However, despite the significant role that SMEs play in driving economic growth, they often face significant challenges in terms of accessing the resources and support they need to grow and flourish. For instance, accessing financing, talent, entrepreneurship skills and education, as well as markets, are a struggle for many SMEs, which can limit their ability to compete effectively and grow their businesses.

As such, there is a growing recognition of the importance of evolving the economic system to be more inclusive of SMEs and create an environment that allows them to grow and flourish. This includes creating a more supportive ecosystem that allows all players to thrive and contribute to economic growth.

The importance of successful and sustainable SMEs in the market cannot be overstated. SMEs are critical contributors to the economy, they have the potential to create jobs and new markets. Therefore, by supporting the growth and development of SMEs, we can help to create a more robust and diverse economy that benefits everyone. Moreover, the success of SMEs can bring about more economic contributors by growing future consumers in the market. SMEs often cater to specific niches in the market and are more likely to tailor their products and services to the needs of their customers. This results in the creation of new markets, which can expand the overall consumer base and drive further economic growth.

However, for SMEs to succeed, all parties in the economic ecosystem need to play a role in their growth and development. While SMEs are ultimately responsible for identifying and creating new opportunities for themselves, support from a well-coordinated economic ecosystem goes a long way. For instance, corporates are responsible for giving back through initiatives such as enterprise and supplier development (ESD) for the development and growth of SMEs. ESD initiatives provide SMEs with access to business skills, mentorship, business opportunities and financing, which can help them grow and compete effectively. Furthermore, when an ESD programme has been tailored to meet the needs of an SME, the effect has a long-term impact which sustains the SME way past the point where the ESD initiative has ended.

Government, on the other hand, is responsible for creating an enabling environment that allows both corporate and SMEs to grow. This includes creating policies and regulations that promote entrepreneurship, innovation, and economic growth. By creating a supportive environment for SMEs, governments can help to unlock the potential of small businesses and drive economic growth.

Additionally, another element that is often overlooked is the responsibility of the public in supporting proudly South African businesses. This is crucial for the growth and development of the local economy. When consumers choose to buy products or services from local businesses, they are not only supporting the entrepreneurs behind these ventures, but they are also contributing to job creation and community development. Part of supporting locally developed products, services and innovations also means, making the time to provide business owners with feedback on your personal customer experience, this too, will help a small business grow and refine their service or product so that it meets your needs.  Furthermore, supporting local businesses often means buying products that are unique to South Africa, which can help to showcase the country's diversity and rich culture. Essentially, by rallying around South African businesses, individuals can help to build a more sustainable and prosperous future for the country as a whole.

Therefore, to create an environment that levels the playing field, all role players must do their part and become active participants of the economic ecosystem. This includes creating opportunities that afford SMEs the same opportunities as larger corporations. Often, the tendency is, SMEs are judged for their size and not the expertise they bring. In an effort to defy this narrative, government and corporates should give SMEs a chance to compete for contracts and business opportunities. This will encourage healthy competition and spur innovation, which could benefit the overall economy.

Additionally, business and tax regulations that are sensitive to the journey of an SME play a critical role in creating an enabling environment. Regulations should be designed to encourage entrepreneurship and innovation, and not be overly burdensome for small businesses. By creating a more supportive regulatory environment, SMEs can more easily navigate the challenges they face and focus on growing their businesses.

In summation, SMEs are critical contributors to economic growth and development. By evolving the economic system to be more inclusive of SMEs and creating an environment that allows them to grow and flourish, we can unlock the potential of small businesses and drive economic growth. Further, by creating a supportive ecosystem that allows all ecosystem players to thrive, we can create a more robust and diverse economy that benefits everyone.

Written by: The Transformation Legacy

Email. info@transformationlegacy.com

Website: www.transformationlegacy.com

Tel no. 010 023 0508

Supplier Development vs Enterprise Supplier Development:

Supplier Development: Looks at your current supplier database 

Enterprise Supplier Development: Focuses on Suppliers that are not yet on your database (This includes startups)

Under the revised B-BBEE criteria, ESD can take the form of:

A few examples of Enterprise Supplier Development exercises:

• Access to market through opportunities
  Business Development Support
  Mentorship to guide and grow the Business
  Training targetted at improving the Business Owner

South African Companies Currently making a Difference with their ESD Programmes:

⦁ SAB ESD Programmes aim to create a diversified and inclusive supply chain

⦁ Woolworths ESD Programme primarily supports emerging SME’s in Woolworths supply chain. According to their website, the aim is to lift the barrier of entry into their supply chain for small, medium, black-owned and women-owned enterprises

⦁ Telkom launched Future Makers in 2015. The Programme supports strategic start-ups and existing small businesses as well as other entrepreneurial ventures aligned to the technology sector and the Telkom Value Chain.

The Transformation Legacy helps both corporations and entrepreneurs by providing opportunities for Enterprise Supplier Development.